Opportunity, Brand & Revenues Lost
People watching can be fun. It can also be instructive and scary for a business owner. A great place to observe the diversity of people and their activities is at an airport, waiting for the boarding call that herds you like cattle to your next destination. While waiting at DFW International Airport with two hours of impromptu office activities and people watching to endure, I began to observe two small retail businesses “selling” their products to passing fellow travelers. Selling is in quotes for a
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